Zee9 TV Toronto was launched by Ali Shah and Rabia Kazmi, when they saw a lack of properly focused media that was showcasing the South Asian Canadian lifestyle in properly branded way.

Zee9 TV Toronto’s mission is to promote South Asian culture in a positive light and cater to every possible information and entertainment need of South Asia and South Asian enthusiasts residing in Canada by providing a comprehensive source on every spectrum of South Asian culture.

Zee9 TV Toronto is where South Asian comes first for lifestyle related news, Entertainment and Social Motivations. Zee9 TV Toronto occupies a special place in the hearts of South Asians - It's not just a TV station but a brand that is revolutionizing the South Asian Canadian media industry and is becoming a cultural institution in the South Asian Canadians households.